-Leading a company-wide three-phase Digital Transformation initiative — architecting a scalable DAM system integrating AI-powered auto-tagging, cross-departmental metadata governance, and Power Automate automation pipelines across Design, Merchandising, and Sales. Phase 0–1 proof-of-concept complete; targeting full deployment by August 2026.
-Secured management approval to facilitate a cross-functional Metadata Workshop aligning three departments on a unified governance framework — ensuring stakeholder buy-in before system rollout. Built and validated a Power Automate asset ingestion pipeline integrating SharePoint file monitoring, Google Vision API tagging, and ResourceSpace API writes — operational in local environment, architected for company-wide deployment.
-Systematized visual strategy and multi-channel production for 50+ footwear lines for Walmart Canada and Canadian Tire; conducted competitive intelligence analysis across six category competitors to inform brand positioning.
-Delivered 16.69 ROAS via Amazon Brand Store optimization, A+ Content strategy, and full front-end and back-end listing audit.
-Revitalized underperforming digital presence through website relaunch and Meta ad creative optimization; two-week Black Friday pilot delivered 350% CTR increase and 4,200% web session growth.
-Architected 30+ AODA-compliant responsive pages for B2C website redevelopment.
