-Designed and led an enterprise AI Adoption Initiative as ChatGPT launched (2022–23) — one of the earliest enterprise adoptions in the region. Integrated text-based AI (early ChatGPT, GPT-3 API) into copywriting, briefing, and internal comms workflows, improving operational efficiency by 40% across a global creative team.
-Engineered a cohesive multimedia content strategy for corporate communications, achieving a 300% increase in organic engagement through standardized content frameworks.
-Managed end-to-end multimedia production for global campaigns, ensuring culturally-aligned storytelling for a global workforce across multiple regions.
